by REdirect Consulting

Realcomm - Google Enterprise

3 Big Computing Trends
  • consumer tech racing ahead of business, typically has lagged behind
    • now end-users are starting to expect the same from business; usability, storage (ex. gmail storage capacity 7.5 GB, vs typical corporate email box 300 MB)
  • cloud computing is here; every minute 24 hrs of video is uploaded to YouTube!  Cloud computing offers orders of magnitude cheaper
    • Google hosts 180 million user email boxes
  • mobile internet is fastest growth media ever (about 3 years old - primarily from iPhone); 30% of net usage globally comes from mobile devices
    • mobile cloud enables new functionality -
    • voice to text and vice versa (translation)
    • location aware apps

Google Statistics & Features:
  • 3000 small businesses sign up for google apps daily
  • google builds its own computers (not chips and drives) but assembles them (like HP) - but for one purpose - to run the google stack
  • google data centers - not specific on exact numbers -- more than 12, less than 100, located throughout the world
  • features are introduced at consumer speed because only maintain 1 version of the apps
  • incremental changes vs forklift upgrades - users can handle a lot changes as long as they're incremental - what they're used to on the internet
  • more secure - because can fix/patch faster

 

Commercial RE business challenges & Google Solutions

  • information overload
    • volume of information increasing radically
    • sort / file / find paradigm is broken and was designed to mimic and relate electronic storage to how we worked with paper files - it wastes time - google emphasizes search and cuts out the sort/file steps
  • collaboration is central
    • ex. google apps ability to have multiple users edit same doc/spreadsheet,etc. at once
    • work with global, distributed teams
    • connect with external partners
    • access anywhere
  • proliferation of smart phones -- users looking for mobile access to their information
  • stuggles with VPN
  • infrastructure inefficiency
  • upgrade costs -- upgrading applications, servers, re-training (ex. MS Office 2007) are time consuming and expensive to do
  • interoperability -
    • want access to apps and data however, whenever, wherever the user is
    • Google apps not isolated to BB, iphone, PC, Mac, etc -- google apps are browser based, access anywhere on any platform - do away with the logistical issues and get down to the results

 

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