An Introduction to Redirect Consulting [Video]

Implementing new technology is one of the most complex challenges a real estate organization can face and getting it right takes more than software. In this video, REdirect principals Faraz Memon and Josh Malinoff share how our firm approaches technology consulting differently, focusing on change management, business transformation, and long-term support rather than just implementation. Alongside them, Kelly Lynch of Bernstein Management and Courtney Schumacher of Walton Street Capital reflect on their experience working with REdirect and what made the partnership stand out.

Transcript

0:01: Faraz Memon, Principal — REdirect

Redirect Consulting is a boutique consulting firm based in New York City and since our inception we've been focused entirely on the real estate market. We would help them with technology solutions — everything from their core ERP system that does their back office accounting, their front end marketing, business intelligence, tying those various systems together, implementing them and making sure that the organization is ready to use those through training and support.

0:27: Kelly Lynch — Bernstein Management

It's fantastic to have Redirect come in, understand our business, understand our people and how they operate, and then help us choose the right implementation. I think they did a fantastic job with that.

0:42: Courtney Schumacher — Walton Street Capital

The consultants really were able to sit down with me and explain everything that was going on and were so patient. I'm sure that I was someone who just had no idea what was going on, so they were very, very patient. I felt very confident that they were explaining everything to me in a way that I would be able to understand and then help in the end.

1:02: Josh Malinoff, Principal — REdirect

There are all kinds of sort of techniques we have to do this change management—it's definitely hard. That's one of the things also, that sort of differentiates us, because when you work with the software company directly, that's a little bit less the focus. They just implement the software and leave, where we're looking to really help transform that business, become more efficient.

1:20: Kelly Lynch — Bernstein Management

We did talk to two other consulting firms and Redirect by far was the best.

1:24: Courtney Schumacher — Walton Street Capital

Having the consistency and the knowledge base of Redirect, and knowing that they have the background and worked with clients that have been through this time and time again—I think it's essential. It's their job, it's what they do and that's what they're good at. It's nice to have someone that's there and you can rely on.

1:42: Kelly Lynch — Bernstein Management

They exceeded our expectations. I would very happily recommend Redirect to a colleague. I can say it very simply that my experience with Redirect was everything that I hoped it would be.